The Promoter’s Playbook: Mastering the Live Music Industry.

Your ultimate guide to navigating and thriving in the concert promotion world.

About the Book

The Promoter’s Playbook: Mastering the Live Music Industry is the ultimate guide for navigating the fast-paced and ever-evolving world of live music. Whether you’re a seasoned promoter or just starting out, this book provides actionable strategies, insider tips, and real-world examples to help you thrive in a highly competitive industry.

From booking the right talent and negotiating contracts to marketing events and managing logistics, every chapter dives into the core skills and knowledge needed to orchestrate unforgettable live experiences. Learn how to build lasting relationships with artists, venues, and sponsors, while mastering the art of turning passion into profit.

Packed with personal anecdotes, industry insights, and practical tools, The Promoter’s Playbook is not just a book—it’s your backstage pass to success in the live music industry.

About the Author

Phil Stengel is a seasoned music industry professional with over two decades of experience in live event promotion and production. Having worked with a wide range of artists, from up-and-coming local talent to internationally recognized acts, Phil has earned a reputation for his ability to turn shows into unforgettable experiences.

As the founder of [Insert Company Name/Organization], Phil has successfully promoted hundreds of events, navigating the challenges of booking, marketing, and managing live performances. His deep understanding of the business side of music, combined with a passion for fostering artist growth, has made him a trusted name among industry insiders.

When he’s not orchestrating the next big show, Phil enjoys sharing his knowledge through speaking engagements, workshops, and now The Promoter’s Playbook: Mastering the Live Music Industry, his first book aimed at empowering others to find success in the dynamic world of live music.

Why Read This Book?

The Promoter’s Playbook: Mastering the Live Music Industry is more than just a guide—it’s your roadmap to success in one of the most exciting and challenging industries out there. Whether you’re just starting your journey or looking to refine your skills, this book offers invaluable insights and actionable advice that will set you apart from the competition.

Key Takeaways & Benefits

Learn the secrets of successful tour booking. Unlock the tools and strategies to secure the right venues, negotiate fair deals, and build tours that leave audiences raving.
Avoid common pitfalls with proven strategies. Benefit from lessons learned the hard way so you can sidestep costly mistakes and focus on creating winning events.
Gain insights from 25+ years of experience. Leverage the knowledge of a seasoned professional who’s been through the highs and lows of the live music industry and come out on top.

This book is your backstage pass to mastering the business, connecting with artists, and creating unforgettable live music experiences.

Testimonials

This book is an absolute game-changer for independent promoters. It gave me the blueprint to book bigger shows and avoid costly mistakes.

The Promoter’s Playbook breaks down everything you need to know about live music, from negotiating deals to selling tickets. A must-read for anyone in the business!

I’ve been in the live music industry for over a decade, and this book still taught me new strategies for maximizing show profits and securing better venues.

Finally, a no-nonsense guide to booking and promoting concerts! This book gave me the confidence to start organizing my own shows successfully.

If you want to make money in live music, read this book. It’s like having a mentor walk you through the entire process, from booking to execution.